Case Study – Duxiana

The Challenge

Duxiana is a global luxury bed manufacturer whose HQ is in Sweden.

  • Traditional media channels like the FT ‘How to Spend It’, upmarket Home Interest Titles, Classic FM and The Spectator were exhausted and failed to show any impact in growing sales.
  • Media Managers advised a complete change in strategy and move the media investment 100% into online marketing.
  • Obstacles included working on the Dux UK website which was within the global network website. This impacted on access issues and building trust with Head Office in Sweden
  • Our proposals included proposing options in the digital space untried and untested by client’s Head of Global Marketing

The Strategy

  • Build brand awareness across all digital platforms with deployment of single ‘handle’ –duxbedsuk (on paid search as well as organic)
  • Set up Facebook and Twitter pages and populated with engaging content
    Production of video content for serving as rich media
  • Strategy of launching with organic content and messaging and re-marketed to growing audience with powerful visuals and video
  • Supported by paid for search activity
  • We built paid for custom audiences from the “boosted” content and remarketed to them alongside paid for “lookalike” targeted campaigns
  • Supplemented activity with PR campaign to bring journalists and bloggers to enjoy a ‘The Sleep Experience’ by partnering with a luxury hotel and a leading light therapy wake-up clock.

The Outcome

  • Over 9 months of activity, enquiries and visits to the showroom and website have increased 98%
  • Best ever January sales in company history
  • Overall sales have increased by 300%

The channels

  • Social Media (Twitter, Facebook, Instagram, LinkedIn)
  • Paid Search (PPC)
  • Biddable Media
  • Programmatic Display
  • SEO
  • Analytics & Attribution Modelling
  • Video

Case Studies