In the UK, almost 8 million people listen to a podcast each week. An impressive 75% of those have acted on an advertisement or sponsored read heard in a podcast. Listening to a podcast is a one-to-one experience shared between the listener and the Podcaster. This helps to explain the high levels of loyalty there is in downloading podcasts.
Unlike the way people engage with many forms of media, podcast listeners are usually on the move, at work or studying.
“Another wonderful thing about podcasts is that they’re easy to listen to while you’re doing something else. I often turn one on while I’m walking to class or waiting for a lecture to start, but you can also listen to them while you’re cleaning or browsing Pinterest.”
Lauren Reamy, Blogger.
Podcast listeners are much more active on every social media channel (94% are active on at least one – vs 81% for the entire population). Source. Nielsen USA.
Podcast listeners are more likely to follow companies and brands on social media. Source. podcastinsights.com
‘Podcasting shows explosive year-over-year growth as the total number of people in the US who have ever listened to a podcast passes 50% for the first time. Tom Webster, Senior Vice President at Edison Research. There is no doubt this stat will be replicated in the UK.
“Podcasts are the new TV shows. I spend more time talking to my friends about the podcasts we’re listening to.”
Elena Nicoloau, Blogger
Why choose Media Managers
Media Managers not only plan and buy advertising campaigns on podcasts, but produce them too. By harnessing the power of audio we can create brand awareness and engagement among your target audience in ideal environments and a cost-effective manner.
We are the most established media agency in the East of England, with more than fifteen years’ experience adapting our industry-proven knowledge to new platforms and channels. Our team has the know-how, competence and drive to help your podcast reach new heights.
Media Managers is committed to providing a complete podcast service through in-depth advertorial strategies that gets results. Creating relevant, targeted content and achieving successful placement on media platforms is what we do. Provide us with your brief and we’ll take care of the rest.
92% of listeners enjoy podcasts alone. Media Managers provide an expert service that ensures your brand speaks directly to your demographic on a one-to-one level through effective, forward-thinking advertising.
Our team of professionals have the expertise to help you create innovative content that gets your business meaningful leads on the podcasts your prospects listen to.
Podcast ads are more popular than ever, and so is the competition for ad placement. Media Managers use skill, expertise and strategy to ensure you get the marketing coverage you need through a cutting edge, creative strategy.
We account for everything from geographical location and gender to affluence to ensure you get the right kind of cost-effective coverage for your brand.
Sponsorship is a traditional method of podcast advertising proven to get results–but only if done right. Media Managers does the leg work to ensure you sponsor a podcast that is relevant to your brand and will result in meaningful leads and potential sales.
Why choose us?
Want to hit the right note with your podcast advertising? Media Managers specialises in professional podcast services. We take a neutral approach to find the platform right for your brand, and create an in-depth marketing plan centred around your needs.
Podcast listeners are proven social media users. Enlisting the help of a professional media agency like Media Managers ensures your ad placement provides a successful return on investment.
Media Planning & Buying
PR & Social Media
Video & Commercial Production
When approached with a brief, Media Managers works hard to meet our very specific objectives and to deliver against the stringent targets we set. The team also makes a concerted effort to understand how our company works as a whole and to meet our very high expectations of service levels. We would definitely recommend Media Managers as a media agency, especially for those companies that prefer a more personable approach.
Netherlands Board of Tourism and Conventions
Media Managers has set the gold standard in advertising and digital marketing across national and international markets.
It is consistently East Anglia’s number one in all the polls that count